Mortgage SEO & ROI

Should you consider promoting your mortgage website to the search engines using search engine optimization? How many loans will you have to close to break even on the initial years investment? To have a positive return on investment?

If you follow our mortgage SEO recommendations you will invest, yes invest, just as with real estate because you own the domain name (the property), approximately $4,000. As of this writing, within approximately 3 months your mortgage website will begin to receive referrals from the search engines, you'll begin to generate leads. Slowly at first. Steadily picking up such that by the end of year one your mortgage website should be well ranked (page one) for the most important relevant search terms to generate mortgage leads in your market.

If your initial focus is statewide we begin by either focusing on the entire state name and mortgages and refinance or the state name abbreviation and mortgages and refinance. We can also focus on a primary city or county name and mortgages and refinance.

Once we reach our goals for state, city or county name and mortgages and refinance we expand our work to secondary city, county names, mortgage rates, debt consolidation mortgages bad credit mortgages and any other specific mortgage search terms important to the market you specialize in.

How many mortgages do you need to close to get a positive return on an investment of $4,000?