Tell them your URL
When you buy air time to play your mortgage related radio ad you will pay by the ad length, the rotaion play of your add amongst other factors.
Until you actually see real results it may be difficult to justify the cost in terms of ROI. Why not add an additional URL for your website that is only used on your radio adds? The URL can be redirected to your website using a 301 redirect and then with your website tracking software you can monitor the exact number of visitors that arrived via your radio add on a daily basis.
Your mortgage website will serve as an extension of your radio advertising, what won't fit in the length of your spot can all be accessed on your website for little or no addittional cost to you.
Last edited by oppenheimer : 11-15-2004 at 11:30 AM.
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