Earlier this year Ask Jeeves gave Jeeves the boot and changed their name to simply
ASK! With a major television advertising campaign promoting some special features and the power of ASK in recent months seems more and more searchers are giving the new ASK a try. As each week passes we see more and more referals in our Urchin website tracking logs showing referals from ASK search engine for people searching for mortgages.
It will be interesting to see if
ASK can enter in to the territory of the big three (Google, Yahoo and MSN), more alternatives for searchers is always a positive and we would welcome
ASK to the big 4.