Considering PPC any reccomendations?

karen · #1 (**permalink**) 10-11-2004, 01:09 PM

My site http://www.lancastersrealestate.com apparently is the sanbox and I am considering using PPC in the short term.

Can anyone give some insight which is better for real estate websites Google or Overture?

oppenheimer · #2 (**permalink**) 10-12-2004, 10:31 PM

One is as good as the other. If you just do Google you Miss 1/2 of the searchers because Overture adds are served on Yahoo and MSN among others.

Googles front end is more user friendly.

Vaddy · #3 (**permalink**) 11-16-2004, 09:14 PM

Microsoft just moved away from old model and launched it's own search engine. They will drop Overture soon. It is in beta now, but expect Microsoft to overcome competitors in a few month/years from now.

RE: PPC - with Google you need to prepare spend $2-3 per click. $300 per day will give you 120-180 visitors. It will be up to you how many you can convert to leads.

This way is "pricy"