Pay Per Click Advertising in Search Engines

Pay Per Click advertising (PPC) is an alternative to listings in the search engines organic (free) search results.

The advantages of PPC are:

1. You can guarantee the placement your website will have in the listing results. Want to be ranked number 1 - no problem, if you're the highest bidder for a given search term you will rank #1.

2. You need traffic now? No problem, as soon as you register your website and bid for your search terms you'll be listed at the position dictated by the level of your bid.

3. You set your budget! Decide up front what you want to spend/budget for search engine traffic and the PPC companies will monitor your account and show your add until your allotted budget has been consumed. You pay only when your add is clicked on and a potential client visits your website.

Bids usually start at a few cents per click and go up. Popular search terms may cost a few dollars or even ten dollars per click if you want to rank at or near the top. You can bid independently on many different terms, for example place a low bid on more expensive terms to be in the hunt, and a higher bid on less popular terms to rank in the top three or even #1. This way you maximize the use of your advertising budget.

You may find that the less popular, less expensive terms, are the most productive and offer the highest return on investment (ROI). You'll want to monitor your PPC campaign closely to make sure the terms you select are working for you and determine which terms offer the highest ROI.

If you want to register for Overtures Fast Track service including their expert assistance with search term selection, titles and descriptions, budget management, tracking URL's and save $50 off their normal sign up fee, use the link here below.

Overture search results are displayed on YAHOO!, MSN, AltaVista, CNN.com, Infospace.com and All The Web. With listings on these top engines you'll be easily exposed to half of all searchers.

Find out the current bids for the search terms you want to list for: Overture search (search for the term/phrase your interested in and then click "View advertisers' max bids" in the upper right hand corner).

Find search terms for your market with Overtures search term suggestion tool: Search term suggestion tool

Google also offers PPC advertising - called Google AdWords. You'll find more information about Google AdWords here: Google AdWords

Google AdWords adds are displayed on Google, AOL, Ask Jeeves, Teoma, HotBot, Iwon, Lycos and Netscape and a broad range of private websites that publish Adwords using Google AdSense.

The primary difference between Google and Overture is that with Google your rank is not guaranteed. Google uses a formula to calculate the revenue generated by each add, and those that generate higher click through's will rank higher even with lower bids. Simply put, the add that generates the highest revenue will rank highest.

Google also does not advertise the maximum bids for each search term. You'll find the price thresholds similar to Overture. Once you begin to bid, you'll be able to determine the bid amounts by your placement in the search results.

If you are interested in publishing Google AdWords Ads on your website you'll find registration information here: Google Adsense Signup Publishing Google AdSense adds can add another revenue stream to your website if your website generates traffic and your visitors click on the AdSense ads displayed on your website.

If you have any questions regarding mortgage Pay Per Click campaigns, please contact us by calling 888-247-4837 or click here to fill out our short form and we'll call you!